Picon Bière is a classic French aperitif that perfectly combines the bright, zesty flavors of orange with a subtle, bittersweet herbal complexity. Crafted to enhance the enjoyment of beer, wine, or sparkling water, it has become a staple in French aperitif culture. Its 18% ABV offers a smooth, approachable taste that’s ideal for casual sipping or for adding a sophisticated twist to cocktails.
This liqueur delivers a vibrant orange aroma, complemented by delicate herbal notes and a gentle sweetness. On the palate, it’s refreshing and balanced, with the citrus brightness cutting through richer flavors and leaving a clean, uplifting finish. Whether poured over ice, mixed with beer, or enjoyed in an Amer Spritz, Picon Bière adds a lively and aromatic touch to any gathering.
A fun fact: legend has it that the inventor intended Picon Bière to be “so easy to drink, even your bartender would sneak a sip,” which may explain why it’s always the first bottle to disappear at a party!
Now available for purchase in the USA, Picon Bière brings a taste of French aperitif tradition straight to your home bar, making it perfect for relaxed evenings, brunches, or simply enjoying a little orange sunshine in a glass.
