Picon Amer – The Legendary French Aperitif

por Yulia Nazarini
en
Picon Amer – The Legendary French Aperitif

Origins & Tradition

Picon Amer is a classic French liqueur created in the 19th century by Gaétan Picon in Marseille. Designed as a bitter aperitif to enhance French cuisine, it quickly became a symbol of aperitif culture. Its legacy endures today, celebrated for its distinctive taste that combines tradition, craftsmanship, and French flair.

Taste & Aromatics

Picon Amer offers a complex yet approachable flavor profile. Notes of orange peel, gentian, and subtle spices create a bittersweet balance that is both refreshing and aromatic. At 21% ABV, it has a smooth, light body that allows the layered flavors to shine, whether sipped neat, over ice, or incorporated into cocktails.

How to Serve

Versatile and elegant, Picon Amer can be enjoyed in multiple ways. Traditionally served over ice, it pairs beautifully with beer or dry white wine for a classic French aperitif. It also elevates cocktails like the Picon Bière or an Amer Spritz, bringing aromatic depth and balanced bitterness to each drink. Available for delivery in the USA, Picon Amer adds a touch of French sophistication to any home bar or social gathering.



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