The brand has collaborated with various musicians and artists, including Grammy award-winning rapper Rick Ross and Grammy-nominated DJ Steve Aoki, who act as brand ambassadors. These collaborations have increased the awareness and appeal of Luc Belaire, particularly among a younger target group.

Luc Belaire Rare Rose Fantome Edition is made from a carefully selected blend of Grenache, Cinsault and Syrah grapes sourced from vineyards in Provence-Alpes-Cote d'Azur. These grapes are selected with the utmost care to ensure the exceptional quality and distinctive flavor profile of the wine.

The striking black bottle is designed to attract attention and add an air of mystery to the wine, underlining the luxurious and exclusive image of the brand.