Luc Belaire is a sparkling wine brand known for its luxurious and stylish image, often associated with the world of entertainment and nightlife. It is produced in the South of France, specifically in the Provence-Alpes-Cote d'Azur region, which is known for its high quality wine. The brand has collaborated with various musicians and artists, including Grammy-winning rapper Rick Ross and Grammy-nominated DJ Steve Aoki, who have become ambassadors for the brand. These collaborations have helped raise the profile and appeal of Luc Belaire among a younger demographic.

Luc Belaire Rare Luxe is made from Chardonnay from Burgundy and aged in oak barrels.

Wrapped in elegant white with gold accents is the latest Luc Belaire Luxe. Its presentation is said to be reminiscent of glorious sandy beaches, white summer dresses and the ever-famous Raffaello bead.