Jack Daniel's Tennessee Whisky Paula Scher Limited Edition 2021 43% Vol. 0,7l

Jack Daniel's motto was "Everyday we make it, we'll make it the best we can". For him, that meant filtering his whiskey drop by drop through a three-meter-thick layer of charcoal from the sugar maple.

Seven generations later, the whiskey is still filtered the same way Jack did back then.

The reason: Filtering gives it a distinctive mildness that has come to be expected from Jack Daniel's. Charcoal mellowing makes Jack Daniel's what it is: not a bourbon, but a Tennessee whiskey.

This process refines the full flavor of the whiskey, even before it is fully aged in barrels, of Jack Daniel's own manufacture.

A laborious process that requires special attention and makes the production of the whiskey a little more expensive. However, any other process would not have met with Jack's approval.

In this Limited Edition, Jack Daniels shows itself in a completely different way. Working with designer Paula Scher, a whole new design was created. She has designed some of the most famous covers. This design celebrates 155 years of good music.