Jack Daniel's, founded in 1866 by Jasper Newton "Jack" Daniel in Lynchburg, Tennessee, is one of the best-known whisky brands in the world. The distillery is still located at its original site in Lynchburg, a small town in Moore County known for its historical significance and picturesque landscape. The brand's Tennessee whiskey is made from high-quality Swedish wheat and pure water from the distillery's own limestone spring and undergoes the unique "Charcoal Mellowing" process, which gives it its characteristic mildness and purity.

Jack Daniel's is committed to sustainability and social responsibility, embracing environmentally friendly practices and supporting local communities. The distillery itself is a major landmark and attracts thousands of visitors every year who are given an insight into the traditional whisky-making process and the history of the brand.

Filtered through three meters of charcoal made from the finest sugar maple and then matured in handmade barrels, Jack Daniel's Tennessee Whiskey achieves its unique quality. The maturation process does not follow a fixed schedule, but is based solely on the assessment of the experienced tasters. These experts determine the perfect moment when the color, aroma and taste of the whiskey are just right.