Cocchi is an Italian brand known for the production of high quality vermouth and aperitif drinks. Founded in 1891 by Giulio Cocchi in Asti, Italy, Cocchi has a long history of producing exceptional beverages using traditional methods and carefully selected ingredients. In addition to vermouth, Cocchi also produces other spirits and liqueurs, including wine-based digestifs.

Cocchi's products have become known and loved by bartenders and cocktail lovers around the world for their exceptional quality and the brand's commitment to traditional craftsmanship.

Cocchi Aperitivo Americano Rosa combines a base of white wine with the infusion of herbs, fruits and botanicals, resulting in a bright pink aperitif. The white wine used is made from the Brachetto and Malvasia grape varieties grown in the Piedmont region of Italy. The botanical blend of vermouth contains gentian, cinchona bark, citrus peel, rose petals and other selected herbs and spices.