The history of the traditional vermouth house Noilly Prat begins with Joseph Noilly, a wine and spirits merchant from Lyon, who developed a special recipe for French vermouth in 1813. In 1850, his son Louis Noilly founded the company in Marseillan, near Montpellier in the south of France. Claudius Prat, his son-in-law, joined the company in 1853, whereupon it was renamed Noilly Prat & Cie. The Original Dry Vermouth contributed to the global recognition of the brand among vermouth and cocktail enthusiasts and bartenders. Today, Noilly Prat is part of Bacardi.

Noilly Prat Rouge, a ruby red French vermouth, is produced by the same company.

This vermouth is based on a blend of dry white wines, in particular Clairette and Picpoul de Pinet, which are enriched with Mistela wine and extracts from various botanicals after ageing.

Additional botanicals are used for the Noilly Prat Rouge, including saffron from Greece, lavender from France, cloves from Madagascar and cocoa beans from Venezuela, which give it its characteristic color and complex aroma profile.