Moneybag Wine is an exclusive range of wines created by Gene Simmons, the legendary musician and co-founder of the iconic rock band KISS. The wines come from the renowned Piedmont, a UNESCO World Heritage region in Italy, which is known worldwide for its exceptional wines. Gene Simmons has achieved considerable success in his decades-long career, both as a musician and as a businessman. His immense popularity and loyal fan base have made him a cultural icon. Simmons' involvement in successful projects such as Moneybag Soda, Moneybag Vodka and now Moneybag Wine underscores his role as an influential figure in the music and business worlds alike.

Moneybag Barbera d'Alba, grown in the sun-drenched hills of Govone, is a powerful, expressive red wine. The vineyard, idyllically situated on a slope that slopes gently down to the banks of the River Tanaro, has always been home to high-quality Barbera grapes. The grapes are carefully harvested by hand in the first ten days of October. After maturing, the wine is bottled and sealed with a natural cork.